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Digital Leaders in Sweden 2021

Digital Leaders in Sweden 2021 assesses 86 Swedish companies' maturity in digital customer interaction and how well they serve their customers through digital channels.

Industries

Industries are not following the same positive trend of digital development as last year. To reverse this negative trend, it is important for companies to have a strategic approach to digitalization and to continue to explore and invest in new technology and methods. Click on the industry bar below for more detailed industry study findings on how they perform by digital dimension, comparisons to the prior year, and digital leading companies.

Telco B2C
3.21
Retail
3.08
Energy
3.05
Banking
2.95
Teleco B2B
2.93
Food Retail
2.89
Insurance
2.80
Passenger transportation
2.73
Media
2.46
Manufacturing
2.37
Food produce
1.77
Outstanding
very good
good
sufficient
poor
failed

Dimensions of digitalization

Digital product experience is Swedish companies’ expert area. Digital marketing is improving, although not enough to receive a good grade. The e-commerce and e-CRM dimensions have declined significantly, both getting only a sufficient grade. This section offers detailed information about the researched companies' digital maturity by dimension, showing performance by category and the top five digital leader companies. Click on the dimension bars below to learn more.

Digital product experience
3.45
E-commerce
2.56
E-CRM
2.44
Digital marketing
2.24
OUTSTANDING
very good
good
SUFFICIENT
poor
FAILED

Top 10 Digital Leaders in Sweden

Tele2 B2C Telco
3.42
NetOnNet Retail
3.39
Telia B2C Telco
3.38
Avanza Banking
3.38
Nelly Retail
3.35
H&M Retail
3.33
Apoteket Retail
3.32
Elgiganten Retail
3.32
Vattenfall Energy
3.30
Nordea Banking
3.30
OUTSTANDING
very good
good
SUFFICIENT
poor
failed

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