Starting in September 2018, CO2 emissions and consumption should be determined in accordance to WLTP (Worldwide Harmonized Light Vehicles Test Procedure) for all passenger cars sold and registered in Europe.
Besides the investments in new technologies to reduce CO2, WLTP forces automakers to change several widespread processes such as vehicle configuration, homologation, pricing, sales & marketing, IT, customer communication as well as CO2 fleet compliance.
When it comes to new car sales, the improved transparency should support customers in better comparing alternatives to make purchasing decisions easier due to more accurate data, as CO2 and consumption will have an impact on vehicle taxation in many markets.
Interested in how the implementation of WLTP at the major automakers across Europe is progressing, BearingPoint performed a European-wide analysis (timeframe March – May 2018) on how WLTP is being reflected in online car configurators from a customer’s perspective.
In this context, we asked the following key questions:
Here are the key facts:
Although all brands have started to create transparency regarding WLTP, the study results still reveal significant differences in communication.
The study results still reveal significant differences in WLTP communication. However, they also show that all brands have already begun to create transparency regarding WLTP and basically support the WLTP calculation. At the time of our study, of the brands analyzed, Audi and BMW were the most advanced in customer communication, as they had already adapted their online configurators to the introduction of WLTP in almost all surveyed markets. In the course of WLTP, manufacturers are currently confronted with many different topics, such as product configuration, pricing and IT, with the consequence that customer communication does not always have the highest priority. However, information to customers on WLTP is key, and automakers cannot escape implementing it.
Matthias Loebich, Global Head of Automotive, BearingPoint