Customer & Growth
Customer experience is the most valuable asset for growth in the digital age
Customer experience is the most valuable asset for growth in the digital age
Digitalization has dramatically altered the relationship between customers and companies in B2B and B2C. The digital customer experience is an opportunity for new entrants and a challenge for incumbents, and a key question in our consumer-driven world is, how can we make better use of digital assets to improve loyalty, accelerate eCommerce, and create disruptive business models to develop sustainable growth?
Successful companies understand the needs and preferences of consumers. These companies satisfy customer expectations for continuous improvement and innovative, meaningful and contextualized experiences, simplicity, and speed. They know not only how to create a compelling digital experience, but they also know how to disrupt their own business models, salesforce, operations, and CRM to prevent customer churn to the competition. They can enlarge their product range and leverage the ecosystem to get the most out of the platform economy.
We enable businesses to create close relationships with their customers and grow their business.
In its latest study with marketing professionals, BearingPoint provides an overview of the major trends in data, KPIs, dashboards, and governance, offering CMOs lessons on measuring and getting the most out of their marketing campaigns.
BearingPoint‘s Marketing Operations Grid is a systematic approach to address the organizational changes and challenges faced when taking marketing automation to the next level (stepping up the game in terms of marketing automation). It supports mapping out roles and responsibilities, as well as key competencies that shape the future marketing organization in the context of state-of-the-art marketing technology.
As part of its Customer Centricity Transformation Program, Europcar Mobility Group aimed to revamp its operating model, offering an enhanced customer experience at each touchpoint while increasing revenues and optimizing operating costs. BearingPoint supported the group in transforming its customer care activities through a new operating model, streamlined and improved processes, leverage of new tools, and more efficient ways of handling customer interactions.
A global reinsurance company with established operations in the Chinese market needed to comply with China’s evolving regulatory environment in the cybersecurity field. BearingPoint worked with the client’s project team to identify key impacted areas of cross-border sharing of data and to restructure their IT architecture, to comply with legal requirements and enable ongoing operations in the local market.
