The world’s leading digital platform businesses now have a combined market capitalisation of $4 trillion. Yet only 4% of this value has been generated by European firms.
How can European businesses compete with US and Chinese ‘digital platforms’ like Google, Amazon, Facebook and Alibaba and the vast armada of ‘unicorn’ platforms like Uber, Airbnb, Netflix, Salesforce and Paypal?
Incumbent businesses in all sectors around the world are wrestling with how to thrive and survive in an increasingly digital and platform-based economy, but European enterprises are further hampered by the lack of a single digital market to support their growth.
Along with the Centre for the Digital Economy & The Center for Global Enterprise, BearingPoint are hosting an exclusive executive briefing to share insights from a groundbreaking new research study* which is the first comprehensive study of the global platform economy.
It will help industry and policy leaders address these questions:
10.00 Welcome & Introductions - Simon Torrance (BearingPoint) and Prof Roger Maull (Centre for the Digital Economy)
10.15 The Rise and Rise of the Platform Economy: results of the global platform survey - Dr Peter Evans, The Center for Global Enterprise
10.45 The Platform Economy in Europe: results of the new study - Dr Peter Evans, Prof Annabelle Gawer, Prof Roger Maull
11.30 Plans for a European Digital Union - Eric Peters, Deputy Head, Digital Single Market unit, European Commission
12.15 Panel – lessons from leading Platform businesses
Invitees: An intimate group of leaders from Enterprises across multiple sectors, Government & Regulators, European platform businesses, Market analysts
* About the research study
The Global Platform survey has been led by the Center for Global Enterprise, a US-based think-tank, as part of its Emerging Platform Economy project. Collaborating with the UK-based Centre for the Digital Economy and international scholars the study has examined a broad range of industries in Europe, America, Africa, India and China to reveal where and how platform business is impacting different sectors. The results for the European study are presented at this event for the first time.
This is an invitation only event, please email firstname.lastname@example.org if you have any questions or would like to find out more about Digital Ecosystem Management.