The Near Field Communication case (NFC) is exemplary to teach companies the necessity of watching beyond their sector and undertake a policy of partnerships. Contactless information transfer technologies have seen their offer increasing over the past few years.
Players are moving together towards an optimum customer service: NFC offers a real added value for the customer. Retail industry has proven to be a springboard for the development of these new technologies.
Facing these innovations, the aim is now to gain consumers’ commitment. Therefore, an overall consideration has been initiated towards streamlining customer path and improving experience.
Read more about these topics in our Convergence Letter n°41, available for download.