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Digital services are increasingly important in the automotive sector, as Tesla recognized early on. Other automakers must catch up, as shown in a new BearingPoint study that assesses the potential for digital services in the automotive sector and analyzes customers’ wishes and willingness to pay for those services in China, Germany, and the US.
Building on the findings of last year’s “New car online sales – Quo vadis?” study, BearingPoint again monitored and assessed the current state of online new car sales in China, Europe and the US. Tesla still dominates, but others are closing in.
In its new study, BearingPoint analyzed and evaluated the online offerings of leading automotive manufacturers in the US, China, and Europe and their online sales readiness in the respective markets. The analysis shows that OEMs serve the major markets and customer touchpoints very differently. The offerings between volume and premium manufacturers are qualitatively comparable. Electric car manufacturer Tesla stands out from the other OEMs due to its presence in all markets and sophisticated online sales offerings.