Consumer Goods & Retail
Technology & hyper-agility for a personalized and human consumer experience
With a new and flexible data model the global luxury goods manufacturer has all its product information in one place, easily accessible to all its international divisions. This enables the company to be more effective, to update product data in real time, and to enhance customer journeys.
A leading luxury cosmetic brand took the next step to establish a strong foundation in client insights and personalized interactions. BearingPoint supported the company in turning the CRM vision into reality by implementing a global CRM database to lay the basis for advanced omnichannel capabilities.
BearingPoint will make its debut at the China International Import Expo (CIIE) in the Trade in Service category. Organized by the Chinese government, the CIIE is the world’s largest import-themed national-level exhibition and will be held in Shanghai from November 5 - 10.
Unpredictable market dynamics force businesses to be nimble. But how can retailers ensure resilience in their supply chains when faced with unprecedented challenges stemming from the pandemic? The short answer is, retailers must leverage technology, or otherwise, they will perish.