Design Thinking Basics - German

Develop creative and user-centered approaches to solutions with design thinking

In this two-day interactive (remote) training, we teach you a process model to solve complex problems with Design Thinking. Practical case studies allow you to experience the user-centered methods first-hand.

Content

Design Thinking is a creative approach to problem solving based on user needs and perspectives. 

In this training, you will join other participants from different disciplines and industries in a participatory and creative process to develop and implement concrete innovation ideas. You will learn and apply a variety of methods and tools to build a broad range of skills in user research, ideation and prototyping.

The training will enable you to combine design thinking and agile development methods to move ideas into business practice faster. You will learn how to solve complex problems using design sprints.

For this purpose, you will go through the entire Design Thinking process (cf. HPI) within 16 hours using practical examples:

• Phase I: Understanding | Business Model Canvas, Scoping, Lightning Decision Jam
• Phase II: Define | Personas, User/Customer Journey
• Phase III: Finding Ideas | MVP, Lightning Demos, 4step Sketch
• Phase IV: Develop Prototype | Paper Prototype, Click-Dummy/Mock-Up, Live MVP
• Phase V: Test Prototype | Interview Techniques

After completing the Design Thinking training, you will have a basic knowledge of key Design Thinking methods and techniques to be able to integrate Design Thinking in your organization and share your knowledge.

at 1.200 EUR / Person

excl. VAT

Goals of this training

• Gain cross-industry insights into design thinking in business practice 
• Simulate the entire design thinking process as a design sprint using a practical example
• Understand through methodological fundamentals how design thinking is used to transform customer problems into solutions
• Experience what it means to adopt a user-centric mindset ("Customer Centricity")

Design thinking involves a deep understanding of the needs and desires of your target audience by observing, listening and putting yourself in their shoes.

Katrin The, Design Thinking Trainer | BearingPoint

Agenda

Day 1 | 09:00 - 17:00 CET

• Insight into basic principles of Design Thinking: end-user and user in focus, agility, attitude and process
• Short project to experience teamwork, creativity, and speed for yourself
• Understanding Design Sprints
• Start simulation: define problem statement and understand users (Phase I)
• Discussion and applicability of design thinking techniques

Day 2 | 09:00 - 17:00 CET

• Practicing Design Thinking methods and e.g. creating Persona Profiles and developing them in Empathy Maps (Phase II)
• Trying out creativity techniques for brainstorming and e.g. understand and apply the basics of the 3-6-9 method (Phase III)
• Selecting a solution and creating a prototype (Phase IV)
• Testing prototypes through co-creation (Phase V)
• Final discussion with practical examples from different industries

Your Trainer

Katrin The

Creativity Techniques & Design Thinking

Katrin The has a degree in business informatics and has been working in management consulting since 2014. Her focus is on agile transformation projects. With her experience in the areas of project management and communication, Katrin The uses a dynamic approach as a trainer to activate and motivate groups. She integrates elements from team development and design thinking to create creative and sustainable training and workshop experiences.