Courir , an icon of Parisian casual chic style and Europe’s leading specialist in women’s sneakers, is fast tracking its digital transformation with SAP S/4HANA and the expertise of BearingPoint. This strategic initiative supports the brand’s ambitious growth plans while strengthening its ability to deliver a seamless and consistent omnichannel customer experience.
Testimonial from Arnaud de la Fournière, Director of Strategic Projects and Information Systems at the COURIR group
We chose BearingPoint to guide us through this transformation for several reasons: their deep understanding of Courir’s business, their strong retail expertise, their ability to advise on SAP Retail and best practices, and their talent for tailoring these best practices to our needs.
Arnaud de la Fournière, Director of Strategic Projects and Information Systems, GROUPE COURIR
As Courir accelerates its international expansion, the company now relies on SAP S/4HANA for its “SMILE” transformation program. Delivered in just 20 months and marked by two successful go‑lives, the program boosts organizational agility to support global growth, streamlines the supply chain, enhances purchasing performance, and enables a seamless omnichannel customer experience.
Today, Courir benefits from a robust foundation designed to power the next wave of innovation, particularly in data and artificial intelligence. This transformative milestone positions the brand to accelerate its development even further in the years ahead.
Courir
Founded in 1980, Courir opened its first store in Paris with the aim of offering quality sports shoes. Today, Courir is France's leading sneaker retailer, and a benchmark for finding the hottest pairs of lifestyle sneakers on the market.
GROUPE COURIR accelerates its digital transformation with S/4HANA Retail & Fashion
Courir , an icon of Parisian casual chic style and Europe’s leading specialist in women’s sneakers, is fast tracking its digital transformation with SAP S/4HANA and the expertise of BearingPoint. This strategic initiative supports the brand’s ambitious growth plans while strengthening its ability to deliver a seamless and consistent omnichannel customer experience.
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