proTechnicale wanted to improve the candidate selection process for its educational programs by transitioning from labor-intensive manual methods to a more automated process. With BearingPoint’s help, the organization successfully implemented Salesforce, resulting in significant efficiencies throughout the entire educational journey.
proTechnicale, an initiative of SOPHIA.T gGmbH, is dedicated to increasing diversity by empowering women in Science, Technology, Engineering and Mathematics (STEM) through holistic educational programs that introduce them to technical studies and careers. Every year, female high school students and graduates from Germany and beyond apply for the five-month hybrid “proTechnicale School” program and the gap year “proTechnicale Classic”. However, managing the high volume of applications – each requiring a multistep process involving a questionnaire, the submission of various documents, and scheduling interviews – was a cumbersome process with Excel spreadsheets and disparate databases.
Given the increasing volume of data, the lack of a reliable customer relationship management system (CRM) made it difficult for proTechnicale to manage and update its contact and organizational databases, which are critical to its training programs. Also, relying on manual processes increased the risk of human error and data duplication while also being time-consuming. Additionally, updating candidate status and generating reports was labor-intensive, as information had to be aggregated from various sources, which affected the organization’s overall effectiveness.
In support of female empowerment in the STEM area, BearingPoint facilitated the reorganization of the candidate selection process for proTechnicale. The project team carried out a business analysis to identify the key pain points in data collection and use processes. The next step was redesigning the process and implementing Salesforce’s Sales Cloud with the Nonprofit Success Pack (NPSP) for program management. BearingPoint then configured the new system with permissions, security standards, and roles, thus implementing the entire process.
In addition, new data quality requirements were developed while existing data was cleansed, standardized, and migrated by BearingPoint to the Salesforce-ready environment. As a result, the student journey from first contact to application and then graduation was redefined so that all information about schools, teachers, graduates, and new applicants was centralized in the new CRM ecosystem. During several training sessions, BearingPoint ensured that proTechnicale representatives were introduced to the Salesforce Cloud architecture with NPSP best practices.
By implementing the Salesforce environment, proTechnicale significantly enhanced the management of its educational programs. The organization can now access real-time information on candidates and monitor application stages while maintaining an overview of each program’s status. Additionally, data-driven reports allow proTechnicale to assess initiative outcomes and make decisions based on evidence. These enhancements have a positive effect on overall efficiency and have resulted in significant time savings.
The proTechnicale team is now better equipped to manage their contact and organization databases, automate and streamline various processes, and put their educational programs more effectively into practice. This empowerment has allowed the organization to better support young women in STEM fields, ensuring they can continue to exite and enhance their educational offerings in the future. Furthermore, the implementation of Salesforce has expanded proTechnicale’s knowledge base on effective process management and Salesforce configuration, empowering them to continuously enhance processes and their Salesforce platform.
proTechnicale is a project of SOPHIA.T gGmbH, actively promoting equal opportunities, diversity, and the empowerment of women in tech since 2010. Supported by the Hamburg Ministry of Economy and Innovation (BWI), industry partners, foundations, educational institutions, and numerous volunteers, proTechnicale offers two programs – Classic and School – designed to inspire and empower young women to pursue STEM studies and careers. By combining practical experience, personal development, and networking opportunities, the programs have already empowered over 250 graduates, with more than 90% choosing a technical field of study.
For its commitment, proTechnicale has received multiple awards, including the 2024 ITEC Cares Award for “Diversity in Tech,” the 2022 “Hidden Movers Award” from the Deloitte Foundation, and 2nd place as “Educational Institution of the Year” in 2021 by the Stifterverband.
More information: www.protechnicale.de
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