In the business world, change is constant
Growing challenges for SaaS companies include rising customer acquisition costs (CAC), shorter product cycles, and intensified competition, all of which put more pressure on the need for efficiency throughout the lead-to-cash process.
The future target operating model is not an evolution of the past. It is a reset—a shift to an adaptive, Demand Driven, AI-native architecture capable of sensing change, making decisions, and executing in real time.
To build leadership in the era of AI, companies must review their approach to strategic planning, focus on areas with significant impact and not hesitate to start from scratch for innovative business models. Flexibility, concentration, and boldness are essential to adapt to rapid market changes.