In the business world, change is constant
The new realities of remote working, energy crises, climate change and supply chain disruption are profoundly changing the demand for mobility and the direction and pace of change. What does this mean for the current and future players in the mobility market?
Picture this familiar (Sisyphean) story. After a hard slog, it looks like you’re about to clinch a huge deal with a major European firm. You’ve pushed the mythical boulder up the mountainside. All that remains is for the client to sign on the dotted line, so you hurriedly dispatch the contract documents.
Is Europe missing out on the market potential of the platform economy?
Let’s be honest — the headline figures do not look good. Out of a total of USD 4.3 trillion globally, Europe can currently claim only 200 billion of market capitalisation — that is, less than 5%.