Customer & Growth
Customer experience is the most valuable asset for growth in the digital age
Digitalization has dramatically altered the relationship between customers and companies in B2B and B2C. The digital customer experience is an opportunity for new entrants and a challenge for incumbents, and a key question in our consumer-driven world is, how can we make better use of digital assets to improve loyalty, accelerate eCommerce, and create disruptive business models to develop sustainable growth?
Successful companies understand the needs and preferences of consumers. These companies satisfy customer expectations for continuous improvement and innovative, meaningful and contextualized experiences, simplicity, and speed. They know not only how to create a compelling digital experience, but they also know how to disrupt their own business models, salesforce, operations, and CRM to prevent customer churn to the competition. They can enlarge their product range and leverage the ecosystem to get the most out of the platform economy.
We enable businesses to create close relationships with their customers and grow their business.
A global reinsurance company with established operations in the Chinese market needed to comply with China’s evolving regulatory environment in the cybersecurity field. BearingPoint worked with the client’s project team to identify key impacted areas of cross-border sharing of data and to restructure their IT architecture, to comply with legal requirements and enable ongoing operations in the local market.
Corporate silos are widespread, and they foil companies’ efforts to digitalize and evolve their business models by obstructing their innovative capacity. There are 3 promising approaches to overcome silos and to enable digital transformation and innovation.