Digital customer management
B2C and B2B leaders share one focus: digital customer management
Companies are facing unprecedented complexity. The key question for surviving in a consumer-driven world is how to make better use of digital assets to improve loyalty, accelerate eCommerce, develop sustainable growth and create disruptive business models.
Digitalization is a dominant force that has dramatically altered the relationship between customers and companies, both in B2B an B2C. It has changed the way consumers inquire, buy, react, share and even create. A disruptive digital customer experience represents an opportunity for new entrants and a challenge for incumbents.
Successful companies have a deep understanding of consumers' needs and preferences. They are able to satisfy consumers' expectations for continuous improvement and innovation, meaningful and contextualized experiences, simplicity and speed. They know not only how to create a compelling digital experience, but they also know how to disrupt their own business models, sales force, operations and CRM to prevent customer preemption by other aggregators. They are able to go beyond their own products, develop new services and get the most out of the platform economy.
BearingPoint uses a hands-on approach together with deep analysis to get a full understanding of your business challenges and help you shape your digital strategy. We combine that with our expertise in the deployment of tools and solutions for the smart usage of technology.
Digital transformation means reinventing our business model. It is a shift about how we interact with our customers, and it is also a shift in our distribution model with emergence of eCommerce. I needed a partner who was able to be very lean, quick, operational immediately, and that is what I found in BearingPoint versus other companies.
VP Global Enterprise