With the rise of digital technologies, retailers are facing tremendous challenges and great opportunities.
Traditional brick-and-mortar businesses are undergoing a transformation where the physical stores are becoming more of a showroom for customers to experience the brand and be inspired. With e-tailers opening stores and pop-ups or using trucks to reach consumers, the points of sale are shifting. E-tailers are also offering more and more omnichannel services, including extended assortment, higher product availability and product and experience customization. Faced with these fast changes and the numerous technological innovations, retailers must shift and redefine the role of the points of sale.
BearingPoint supports retailers in leading points of sale optimization projects such as:
Place the Point of Sale at the heart of the omnichannel customer journey and deliver new customized services and advice in order to offer the best customer experience.