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Top 10 European companies

In Europe, the most digitalized companies come from the telecom, retail and consumer products industries. German companies are in the lead, while on average, Sweden is the most digitalized.
The top four of the 10 best-performing companies are German telecom, retail and consumer products businesses, and Deutsche Telekom tops the Digital Leaders Study 2019. Not surprisingly, the rest of the top 10 list is also occupied by telecom, retail and consumer products companies. New technologies, international competition and changing customer behavior hit these industries at an early stage and, consequently, they are the top performers in our study.

1. Deutsche Telekom (Germany)

3.8

2. Otto (Germany)

3.7

3. Adidas (Germany)

3.7

4. Esprit (Germany)

3.7

5. Telenor (Norway)

3.6

6. Vodafone (Italy)

3.6

7. Amazon (UK)

3.6

8. Telia (Finland)

3.6

9. ASOS (UK)

3.5

10. AO.com (UK)

3.5
outstanding
very good
satisfactory
sufficient
poor
failed

Key findings

This section offers detailed information about the researched companies digital maturity by dimension, showing performance by category and the top five digital leader companies. Click on the dimension tabs below to learn more.

European companies are struggling with digital marketing. They should focus on search engine marketing and retargeted advertising in order to create awareness and attract prospect customers to their purchasing processes.

Europe top 5

  1. Otto 4.2

    Germany, B2C
  2. Telenor 4.0

    Norway, B2C
  3. Deutsche Telekom 3.9

    Germany, B2C
  4. Wind Tre 3.9

    Italy, B2C
  5. Worten 3.6

    Portugal, B2C

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