This year, the Digital Leaders Study has expanded and is now more comprehensive than ever before. The study provides a unique viewpoint from which to look into the level of companies’ digitalization efforts from different parts of Europe. In this year’s Digital Leaders Studies, we have evaluated the digital maturity of over 500 companies from 25 industries.
In Europe, the most digitalized companies come from the telecom, retail and consumer products industries. German companies are in the lead, while on average, Sweden is the most digitalized.
The top four of the 10 best-performing companies are German telecom, retail and consumer products businesses, and Deutsche Telekom tops the Digital Leaders Study 2019. Not surprisingly, the rest of the top 10 list is also occupied by telecom, retail and consumer products companies. New technologies, international competition and changing customer behavior hit these industries at an early stage and, consequently, they are the top performers in our study.
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1. Deutsche Telekom (Germany) |
3.8
1. Deutsche Telekom (Germany)
German telecom company Deutsche Telekom wins the title of digital leader in 2019. View info |
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2. Otto (Germany) |
3.7
2. Otto (Germany)
Germany also takes second place with one of the world’s largest webstores, Otto. View info |
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3. Adidas (Germany) |
3.7
3. Adidas (Germany)
Adidas ranks third in the pan-European Digital Leaders Study 2019. View info |
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4. Esprit (Germany) |
3.7
4. Esprit (Germany)
German clothing company Esprit ranks fourth in the Digital Leaders Study 2019, just behind its peer, Adidas. View info |
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5. Telenor (Norway) |
3.6
5. Telenor (Norway)
On average, telecom companies’ digital capabilities are strongest in the study and Telenor is no exception. View info |
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6. Vodafone (Italy) |
3.6
6. Vodafone (Italy)
Vodafone’s Italian branch receives the sixth-highest overall score out of all the European companies in the study. View info |
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7. Amazon (UK) |
3.6
7. Amazon (UK)
Amazon’s UK branch ranks seventh in the Digital Leaders Study 2019. View info |
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8. Telia (Finland) |
3.6
8. Telia (Finland)
Another telecom company, Telia Finland, comes eighth on the list of the top-10 digital leaders in Europe. View info |
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9. ASOS (UK) |
3.5
9. ASOS (UK)
British online fashion retailer ASOS ranks ninth in Europe overall. View info |
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10. AO.com (UK) |
3.5
10. AO.com (UK)
Another British retailer makes it onto the list of the top-10 most digitally mature European companies in 2019. View info |
This section offers detailed information about the researched companies digital maturity by dimension, showing performance by category and the top five digital leader companies. Click on the dimension tabs below to learn more.
European companies are struggling with digital marketing. They should focus on search engine marketing and retargeted advertising in order to create awareness and attract prospect customers to their purchasing processes.
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Rather than owning an asset, behaviour has shifted towards more convenient rental agreements, available on-demand and with less commitment. The sharing or ‘peer-to-peer’ economy enables people to rent assets owned by another individual.
Urb-it sought to launch a pioneering new service within retail and logistics: personalized one-hour deliveries. They engaged BearingPoint to help create a strategy, an extensive business plan, a business case and an operating model plan.
