The 9th of March 2020, began the italian lockdown due to the Covid crisis. Then a series of gouvernemental measures followed to limit contact between citizens.
Consequently, in the retailing sectors, companies’ transformations and the online business r(E)volution appeared. The severe lockdowns forced many brands to rethink about their strategy vis-a-vis customer engagement, the new role of physical stores and much more. How Covid has driven innovation, “forcing” companies into more digital solutions?
To address this topic, Professor Olivier Badot, Scientific Director of the Chair and Full Professor at ESCP and Elisabeth Denner, President of the Chair and Partner at BearingPoint gave the word to:
Rabih Hamdan, practice lead & firm-wide innovation lead, BearingPoint Italy