Banks average Tier-1 capitalratio in 2012, up from 8.4% in 2006.
The past five years have seen some of the most troubling financial times that the world has experienced for nearly a century. Countries, and banks, across Europe have borne the brunt of these challenges, with several requiring bail outs and with many others experiencing double or even triple-dip recessions. The problems were caused in part by regulatory weakness, as a British House of Lords report (note 1) published in 2008 illustrates:
The consensus is that global macro-economic imbalances and financial innovation – which amplified the consequences of excessive credit and liquidity expansion – together with failures in regulation, supervision and corporate governance, combined to cause the financial crisis.
As a result, the banking industry faces game-changing regulations, based on a fundamental review of financial market risk and driven by an updated international consensus, covering both the scale/scope of banking businesses, and the related liability to national governments and political aspects (note 2) (figure 1).
Significantly increased expectations from both regulators and capital markets are appearing, even as banks struggle with a range of commercial challenges. As well as dampened market growth rates in developed markets and increasing macro-volatility, ongoing challenges include:
The banking industry is arriving on a new playing field and will continue to be less profitable than in the past
As the banking industry leaves behind this period of heavy financial and reputational loss (the UK trade organisation, the CBI has published a report that illustrates that graduates are less interested in taking jobs in banks note7), it is arriving on a new playing field. Bank stocks reflect a pan-industry repricing of banking business values, based on the recognition that the sector has become and, ceteris paribus, will continue to be less profitable than in the past.
A main driver for reduced profitability comes from the changing regulatory frameworks that cover the banking sector. Even as banks are forced into a period of introspection (as the challenges that caused the crisis are very hard to attribute to any particular area of governance), they find themselves under increasingly onerous restrictions.
Based around an altered economic–political consensus covering the role, scale and scope of banking businesses and associated state liability, both pan-European and national regulatory bodies are evolving, from hands-off rule-setters to more proactive monitors of good governance.
The resulting regulatory set-up builds in more stringent supervision and restraint of banking businesses, following newly accepted norms, such as:
Such stronger regulation significantly affects banks’ core business dynamics, as it drives lowered risk-taking abilities and the need to lever down – due to both increased equity and reduced risk/assets.
The asset side of the balance sheet faces increased capital requirements to assure liquidity (including higher requirements on quality of equity), while refinancing challenges on the liability side require a root-and-branch review of refinancing patterns. At the same time, banks are not only looking to manage their own funds, but also to attract equity holders in this increasingly competitive, margin-constrained market.
As intra-sector liquidity transfer is reduced, the need to balance the structural congruency between assets and liabilities has a dampening effect on innovation, particularly around lending.
National regulatory bodies are evolving from hands-off rule-setters to more proactive monitors of good governance
The resulting, more conservative attitude to risk-taking and refinancing puts pressure on margins, characterised by:
Larger banks in particular suffer the consequences.
Stronger regulations significantly affect banks’ core business dynamics
Banks average Tier-1 capitalratio in 2012, up from 8.4% in 2006.
With regulations based on a maximum leverage ratio, capital charges for systemically important financial institutions (SIFIs) (note 8) and increased supervisory attention (particularly at an international level), banks have to reconsider their attitude to scalability and size. As a final consequence, increased governance not only adds to operational costs, particularly in the securities businesses, but it takes up valuable executive management time.
The overall impact on the sector – to weaken the ability of banks to act as intermediaries for monetary transmission – is causing a shake-up that is nowhere near finished. The extraordinary aid provided by national governments (bail outs) may have delayed the market adjustment process, but this is only temporary and it muddies the waters, making it hard for banks to set clear strategies and stick to them. We are seeing a number of consequences across Europe:
Meanwhile institutional investors, such as insurers or pension funds with trillions of euros in funds under management, are under increasing pressure to achieve returns for their clients, to whom they have long-term liabilities. Due to volatility, risk and regulatory considerations we see a strong focus on fixed-income products, such as sovereign bonds – investors are suffering from the effects of monetary policy on interest terms, which are at all-time lows in order to stimulate the credit cycle.
A good question to ask is, ‘To what equilibrium of risk/return levels can banking businesses return compared to the past?’ This discussion is ongoing in the banking industry – not least because, thus far, banks are seeing very little return on their equity and are a long way from earning what equity-holders expect. It is our view however that the inferior risk/ return relationship in banking will persist for some time yet. With regulation as the most important driver, banks are finding it increasingly hard to return their costs of equity (note 9) while faced with more conservative risk attitudes and eroding margin structures.
How does the new banking landscape appear? While over 6,000 credit institutions exist across Europe, less than 100 make up the majority of banking activity. The BearingPoint Institute has examined the past seven years of performance of these banks: from our research, this report compares the fortunes of 92 banks (representing 84% of the consolidated European banking balance sheet) (note 10) to look at how risk/return relations look today.
The financial crisis forced an abrupt stop to the growth of the banking sector. In 2006, banks’ balance sheets were growing at pace. The financials of our European sub-sample show more or less the same total assets as in 2008. However, in the context of a significantly lower lever:
Figures 2–6 below present an overview of the findings covering the Nordics, Germany, France, the United Kingdom, Ireland and the Benelux countries. The charts plot return on equity (RoE) against the banks’ overall risk exposure (incorporating liquidity risk, credit risk, market risk, refinancing risk, regular operational income volatility and solvency) based on comparisons between 2006 and 2012 data, with arrows to indicate the transitions between the two.
As the charts below show, the ‘new banking reality’ involves a substantial change in the relationship between risk and return for banking businesses, with overall performance far inferior than before the financial crisis. Across the board we see banks struggling with heavy losses in economic substance and reputation, even as they carry historical burdens such as large portfolios of non-performing loans (NPL), goodwill to be depreciated, and so on.
Nordics – classic banking makes sense
The Nordics’ banking sector appears quite homogenous with modestly diversified, universal banking institutions promoting a more ‘classic’, retail/merchant-oriented banking business with less investment banking.
Germany – not all banks are the same
The German banking sector shows a variety of business models, in terms of differing business focus, levels of diversification and risk-affinity. The three-pillar system – with private banks, savings banks and cooperatives – is deeply rooted here.
France – too big to fail
France has a comparably large banking sector that is dominated by five banks committed to their universal banking model. All but one are well-diversified institutions with global reach and intense capital markets activities. Structural cost reduction and retail banking transformation are on their agenda.
UK and Ireland – global banking
The UK has large, globally active and highly diversified UK bank holdings, which have been quite expansive (goodwill in relation to common equity); meanwhile Ireland is less diversified and has a higher geographic focus.
Benelux – a major reshuffle
Belgium, the Netherlands and Luxembourg have a few larger banks, which tried to expand on a global scale in both banking and insurance. Due to over-optimistic leverage/expansion, the majority of these organisations needed to be rescued by government bail outs.
With increased refinancing costs, dampened sales, and growing competition and regulatory momentum, banks face a severe dilemma of having to be risk-averse to conform with regulation and rating agencies, which erodes sales potential as a result, leading to a drop in investor confidence and the banks’ valuation.
Until recently, banks have generally been levering down (through the increase of capital and the reduction/realignment of assets) and cutting costs: they have been acting in a more risk-averse and defensive manner. Internally, banks also face a ‘cultural challenge’ to find a balance between incentivising (at times, extremely) high yields for banks, and minimising the consequent risks faced by society as a whole.
So, how can the industry balance primarily risk-oriented drivers for contraction with profit-oriented drivers for growth, to comply with the competing demands of regulators and investors? The most obvious option is to look for efficiency savings.
Increasing cost efficiency through economies of scale
In order to increase profits in an environment of higher refinancing costs and lower scale, either costs must be reduced and/or costs have to be passed on disproportionally to customers. To put this in context, it is important to acknowledge pre-crisis sentiment – banks felt they had to become larger in order to reduce costs.
Post-crisis regulation and economic policy unfairly restricts larger banks and international expansion, however. This contradicts elementary economic principles and notions of profitability – usually businesses strive to grow, to increase market share and achieve economies of scale.
But what happens in reality? Does size matter in banking, are larger banks more profitable? We can turn to our research to answer this question, using ‘cost-to-income ratio’ (CIR) to represent the operational profitability of a bank, measured as:
From the research we find that banks are not necessarily able to decrease their costs by increasing scale (figure 7). On the contrary, smaller/ mid-scale banks appear to be very cost-efficient. Why is this? As we know from many BearingPoint projects, one reason arises from the inflexibility of large IT architectures, and the resulting costs when anything has to be changed. As banking businesses increasingly operate in a dynamic context, large IT architectures and support organisations create an increasing burden.
This might not present too much of a dilemma. Given that the political consensus is to restrict bank sizes, coexistence with smaller and profitable organisations is possible. All the same, it would be usual for an industry ‘on the ropes’ such as banking to experience significant consolidation. Businesses that survive accumulate the assets of those that do not, and so strengthen their positions and improve their respective profitability by taking the opportunity to increase margins in a less competitive market, even where this is detrimental to customers.
Despite its currently low profitability, we should not expect the banking market to clear up rapidly – monetary policy is impeding competition and delaying any such shakeout. At the same time, we acknowledge that the relation between size and profitability is not so evident. So, where else can cost efficiency be found? Should banks look at reducing their footprint?
Banks are not necessarily able to decrease their costs by increasing scale
Increasing cost efficiency through cost reduction
Given that scaling up is not a valid option for cost efficiency, banks are looking at how they can improve profitability by reducing costs from their own internal structures. Due to the relative significance of staffing and branch networks on banks’ balance sheets, they both present likely candidates for cost reduction.
Considering staff reductions (CIR vs assets per employee)
CIR does not appear to decrease with employee utilisation, quite the opposite in fact (figure 8).
First, this is due to the structure of higher-levered business models – managing money does not have to be labour intensive. Equally, there is no clear evidence that retail businesses benefit significantly from such measures; meanwhile, lay-offs introduce severance payments and can cause restructuring costs, which reduce any benefits from such a policy and potentially affect income. As a result, based on this research, we do not consider lay-offs to be a significant cost-efficiency lever.
Cost savings can be made from cost reductions, but not necessarily from people
Considering branch consolidation (CIR vs non-staff operating costs per branch)
As we can see in figure 9, CIR appears to decrease with non-staff operational expenditure per branch. So branch consolidation or streamlining could be a powerful means to reduce CIR.
While this may be true, banks would be wise to consider branches in terms of their broader strategies, for example to act as sales channels for new products (note 11) or offer direct contact points (note 12). Banks have an increasing number of options for service provision – including, for example, the provision of services via post offices or petrol stations as well as via online and other digital channels – so branch consolidation decisions should take place within the context of a broader, cross-channel strategy.
The bottom line is that cost savings can be made from infrastructure reduction, but not necessarily from people. Equally, while cost reduction can be seen as a necessary adjustment process in the short term, it can neither counter the effects of weakened income streams, nor provide an ultimate remedy for growth.
Diversification – opportunity or risk?
With the above conclusions in mind, will value be returned based on diversification of business models? From our research we can calculate a notion of diversification on the basis of proportions of three regular income sources in total income across three years – ‘net interest income’, ‘net fee and commission income’ and ‘trading income’.
Using this method we can compare diversification of financial activities with the stability of CIR – figure 10 – a correlation that we regard as proportional to the stability of a business model.
The figure shows that private banks – the most heterogeneous subset (excluding Swiss asset managers) – appear to benefit from diversification in terms of lower CIR volatility. Savings organisations also show a positive relationship between diversification and business model stability. Although, the final group – cooperative organisations – do not appear to benefit from a higher diversification of their activities. This is most likely because this strategy lies outside of their core competencies/abilities.
Overall, diversification can yield business model stability – higher guarantees of return over time. This actually provides an argument for the universal banking model, that banks should provide a comprehensive range of services.
Diversification can yield business model stability, banks should provide a comprehensive range of services
Diversification benefits private and savings banks but not mutuals
Sustainable profitability through innovation
From our research we have seen that banks have options when it comes to stabilising their businesses – not least through branch consolidation and diversification. However, these do not offer a path to growth, which must come from income.
Banks have options for stabilisation. However these do not offer a path to growth, which must come from income
One measurement of income is using ‘net interest margin’ (NIM). Figure 11 shows the inverse relationship between NIM and CIR, which indicates how NIM is strongly linked to the overall operational profitability of a bank – a higher NIM does not correspond to proportionately higher costs. Banking businesses can strongly differentiate here and, accordingly, they should follow more aggressive strategies that focus on increasing NIM, by adding value for customers.
From our research we also know that NIMs have been dropping across the board and are converging across regions. It is not obvious when and to what extent NIMs will recover, which in turn puts pressure on bank profitability. NIM convergence also implies pan-European rationalisation of bank dispositions – over time, an increasing homogeneity of banks across the region.
The bottom line is that economies of scale in commoditised, low-margin products cannot offer a sustainable model for banking businesses.
In order to counter this, banks need to look for differentiation, to identify new sources of value through innovation and to target these areas even while they look for efficiency savings elsewhere. The industry needs to switch from a defensive, risk-handling mode to a more offensive business-development focus, even as continued deleveraging/ contraction pulls the rug out from under its feet.
Higher margins are not directly correlated to higher costs
New, innovative, higher-value products offer increased margins and therefore a greater opportunity for growth. But where can this innovation come from? Based on our experience of working with banking clients we recommend five main actions (figure 12). Each one has different levels of sustainability and business impact, starting with improving the cost structure and leading eventually to innovation itself.
1. Improving cost efficiency
The lowered risk/return relation in banking businesses increases cost pressure and facilitates the need for gaining operative efficiency. More than ever, banks must challenge existing cost structures in order to stabilise operating profits.
Challenging existing processes and cost allocation often proves beneficial to cost efficiency as it enables resources to be more appropriately targeted. One option is the outsourcing of non-critical business processes – but this requires a comprehensive view of existing processes, to permit identification of processes (or process elements) that can be outsourced meaningfully.
Proposition: Employ cost reduction as an effectivestrategy, but recognise it is not an answer to all problems.
2. Standardisation and/or industrialisation
The cost problem needs to be handled strategically. To make a real difference, banking businesses need to address their often-quoted lack of standardisation in terms of processes, products and infrastructure. Where such activities have been started (for example, in standardised product areas), they can be built on with further streamlining of processes and infrastructure, enabling better use of automation.
The goal of such initiatives should be to deliver more process-oriented and modular structures, as these enable individual elements of the operative service-chain to become more scalable, predictable and cost-efficient, resulting in higher productivity and faster time to market. Moreover self-contained, modular business models can evolve – such initiatives lead, finally, into the refinement of the business model focus and the revaluation of the vertical range of integration.
How banks can evolve and innovate
Proposition: Process orientation and a modularapproach enables specialisation and allows for further business model transformation.
Process orientation and a modular approach enables specialisation and allows for further business model transformation
3. Product portfolio optimisation – diversification
Besides risk management improvements, the broadened and more stringent nature of regulation implies margin pressure on many banking businesses. Diversification offers a route to continued stability of profits, and therefore reduces overall business risk, particularly for private banks and savings organisations.
In response, banks can first assess the effects of regulation on different businesses in order to understand the nature of their existing portfolios. This provides a foundation to adjust portfolios with a view on their own core competencies.
Proposition: Revaluation and optimisation ofthe product portfolio is a necessary reaction to regulatory pressures.
Revaluation and optimisation of the product portfolio is a necessary reaction to regulatory pressures
4. Embrace opportunism – even regulation can yield new products
The dynamically evolving regulatory environment does not only affect margins. It transforms business dynamics in many banking industries, and impacts on processes and their costs, IT and other infrastructure. While this creates challenges for the sector, it opens up opportunities for new products and services to be created.
Banks in a position to respond to the changing market ecosystem through faster product time to market may be able to steal a march on the competition. This does not have to be about ‘pure’ innovation – rather, understanding the market direction and reacting accordingly, which may even help to drive the reorganisation of the market itself.
For example, many banking clients are equally affected by new regulations. Why not offer new services to clients to better cope with their regulatory requirements, say by offering clearing broker services or reporting services? Or, as we have seen with Crédit Agricole (note 13), why not build solutions based on ‘opening’ access to customer data and using mobile applications?
Proposition: Use the new regulatory environmentas a basis for new services and business cases – engage proactively with new regulation to identify underserved opportunities.
5. Business innovation means going beyond traditional market areas
Every industry has a tendency to commoditise, so it is up to banks to keep ahead of the competition. Ultimately, banks wishing to survive in the long term will have to create new products that add significant downstream value to their customers.
Increased specialisation, well-defined modularity, more flexible processes and appropriately standardised interfaces all provide a foundation for business and product innovation. This includes business processes running across company borders, with both internal and external service virtualisation and open innovation – opening up services so that other can build on them.
Proposition: Develop the income side of thebusiness by creating new, high-margin products focused on reaching new markets.
As we have mentioned, a major factor in the changing banking landscape is the increased competition from lateral industries. In a previous BearingPoint Institute paper, for example, we presented an analysis of how the mobile payments industry is evolving (note 14), bringing in new players from the technology and telecommunications industries; in another we discuss the increasing role of insurers in infrastructure investment (note 15).
While banks struggle to act as a channel for monetary transmission, even as regulations and monetary policy evolve in kind, this climate stimulates alternative intermediation channels that gain ground through technological innovation and operation in less regulated areas. Examples include:
So, what do banks of all shapes and sizes need to do to start on the right foot and strengthen their market positions? The answer cannot be to ignore or to fight against such developments. While the involvement of new players may be seen as a risk to the traditional banking industry, it also creates a significant opportunity – to engage with lateral industries and use integration points to develop the higher-value, higher-margin products that both industry and customers need so much.
To engage with this opportunity requires banks to open up. In practical terms this means:
Overall, these are simply enablers or prerequisites for the bigger goal – to put banks into a position where they can join a broadening, diversifying ecosystem of networked organisation and dynamic value chains. From our perspective this means looking outward, to learn from other industries that are more advanced in process automation. Like it or not, the banking industry is far behind in this endeavour. In order to move forward, banks need to rebalance the banking agenda at a strategic level and change their behaviour from within.
There is currently a sea change occurring in the banking industry. Banks can no longer act in isolation on the principle that bigger is in some way better. We know from our research that this is not the case. Meanwhile markets and customer behaviours are getting increasingly dynamic, so banks have to make the decision as to whether they respond to this new context.
Cost-efficiency remains on the agenda for the majority of banks, to satisfy investors’ return-on-equity demands. However, going on as usual and waiting for market consolidation and the rejuvenation of competitive conditions should not be an aspiration for the industry. The regulatory momentum against the size and scale of banks means that the level of fragmentation will not materially decrease; meanwhile margins will remain low, so economies of scale will not be the remedy for the industry.
Banks have to make the decision as to whether they respond to this new context
From our research we recommend five actions, which lead from dealing with the immediate issues to delivering a platform for innovation and growth:
In order to respond to the structural profitability challenge, banks will have to find new answers by innovating and creating customer value. Technological advancements offer new business opportunities for agile/dynamic players across industries – while other industries have continuously reinvented themselves, the banking sector has remained backward and now lags far behind.
If banks wish to assure their primacy in financial intermediation, they will have to deliver ground-breaking innovation and focus on the creation of new customer value. Of course, regulatory constraints will impact their ability to innovate – even market leaders will not have an easy ride. But simply focusing on increasingly tight margins only leads to decline. Breaking out of this spiral will be a challenge for banks. The scale of the challenge, however, is more than matched by the opportunity.
The author would like to thank Deniz Ertogrul and Mehtap Oelger for their support and invaluable contribution.
The author would also like to thank the Darmstadt University of Technology for their contribution; Philippe Roubin and Robert Wagner from BearingPoint.