Biens de consommation & Distribution
Technologie et hyper-agilité pour une expérience client personnalisée et humaine
Technologie et hyper-agilité pour une expérience client personnalisée et humaine
Grâce à la flexibilité de son nouveau modèle de données, ce fabricant mondial d'articles de luxe réuni, en un seul et même lieu, toutes ses informations produits, les rendant accessibles à l'ensemble de ses métiers et entités à l’international. Le groupe gagne ainsi en efficacité, facilite la mise à jour en temps réel de ses données produits et améliore l'expérience client.
A leading luxury cosmetic brand took the next step to establish a strong foundation in client insights and personalized interactions. BearingPoint supported the company in turning the CRM vision into reality by implementing a global CRM database to lay the basis for advanced omnichannel capabilities.
Unpredictable market dynamics force businesses to be nimble. But how can retailers ensure resilience in their supply chains when faced with unprecedented challenges stemming from the pandemic? The short answer is, retailers must leverage technology, or otherwise, they will perish.
We all know there has been a tremendous shift in behavior brought on by the pandemic. Consumers are now spending more time at home, little to no time in the office and only limited time in stores and shopping centers.
During the pandemic, the equivalent of 4-6 years of e-commerce growth took place in 9 months due to lockdowns and restrictions. The most energetic online adopters so far have been Baby Boomers and Gen Xers, who started to use digital channels as their primary shopping tool. Many consumers are likely to stick to their new habits as restrictions are lifted.