Biens de consommation & Distribution
Technologie et hyper-agilité pour une expérience client personnalisée et humaine
Technologie et hyper-agilité pour une expérience client personnalisée et humaine
BearingPoint‘s Marketing Operations Grid is a systematic approach to address the organizational changes and challenges faced when taking marketing automation to the next level (stepping up the game in terms of marketing automation). It supports mapping out roles and responsibilities, as well as key competencies that shape the future marketing organization in the context of state-of-the-art marketing technology.
If companies limit their data and analytics experts' tasks to services for projects, they lose momentum in digital business transformation. Companies that make their strategic decisions with the support of a Chief Data Officer (CDO) place greater emphasis on the customer experience and drive revenue growth. BearingPoint's CDO Survey provides insights into the reasons for appointing CDOs, their roles and responsibilities, the structure and functioning of CDO offices, their stage of development, and their biggest challenges.
L'entreprise internationale de produits alimentaires et de boissons, « Hero » a été confrontée au défi de savoir si elle devait améliorer l’environnement de son ERP. Avec le soutien de BearingPoint, Hero a acquis une vision claire sur la façon d'aborder l'avenir avec perspicacité et confiance.
