Blog CPG, Retail & Luxury
Retail 4.0 : partager notre analyse et notre vision du commerce de demain
Data is the key driver for everything, and companies are fighting for it in order to provide a seamless and personalized omnichannel journey. Nevertheless, it would be a naïve assumption to think that their intentions stop there. This raises ethical questions as well as a need for more transparency from companies and more regulations from governments.
We live in a world where Artificial Intelligence (AI) and Machine Learning (ML) are slowly invading our everyday tasks as consumers, suppliers and sellers. AI and ML are completely revolutionising economies, ensuring increased efficiency in production, improving profits and reducing costs. It is helping brands making better predictions and consequently more informed decisions. But what are ML and AI concretely? Therefore, in this article, we will try to answer the following questions: Do the benefits of AI and ML for retailers counterbalance their disadvantages concerning data protection?
After explaining all the features linked to IoT, it is now important to understand how retailers can apply these technologies to their business in order to generate many benefits like reducing costs, improving overall performance, and enhancing customer experience.