Blog CPG, Retail & Luxury
Retail 4.0 : partager notre analyse et notre vision du commerce de demain
Retail 4.0 : partager notre analyse et notre vision du commerce de demain
Retail is nowadays changing at an unprecedented speed, and with it come big challenges and opportunities. What key trends will shape the world of retail in 2030, and are there any jobs creating or disappearing in 2030 because of those new trends? This article aims at examining the trends that will impact the business activities both in the back and in the front office of retailers.
Retail is nowadays changing at an unprecedented speed, and with it come big challenges and opportunities. What key trends will shape the world of retail in 2030, and are there any jobs creating or disappearing in 2030 because of those new trends? This article aims at examining the trends that will impact the business activities both in the back and in the front office of retailers.
In 2018, Decathlon in France made a significant change in its strategy to stop collaborating with major international brands like Adidas, Nike, Puma… The decision made only for the French market was taken to transform Decathlon into “THE Sport Retailer”. Why?
The strength of Decathlon is its concept, which is still relevant today, namely "sport must be accessible to all"! Indeed, its founder, Michel Leclercq, was a forerunner when he launched his first store with his six friends in 1976! His goal? To offer, under one roof, sports equipment at the best prices for beginners as well as passionate sportsmen and women! The story begins with the first store open in Englos - in the suburbs of Lille - the first self-service sports goods department store.
Decathlon nowadays is present in 57 countries and nearly 1,000 cities with more than 1,600 stores worldwide. Decathlon today represents more than 90,000 employees who achieved a turnover of 11 billion euros (69% of the turnover is achieved internationally) in 2018 (Decathlon United, n.d.).
Data is the key driver for everything, and companies are fighting for it in order to provide a seamless and personalized omnichannel journey. Nevertheless, it would be a naïve assumption to think that their intentions stop there. This raises ethical questions as well as a need for more transparency from companies and more regulations from governments.
