April (#2)

Once every two weeks, our team gathers a selection of the latest news about Retail, CPG & Luxury. 
Discover below the articles that have held our attention!

The Press Review Team: Gayané Bakaloglou, Anne-Claude Bédry, Constance Henry, Emilie Ramon, Maxime Ramos, Albane Rouaix - Consultants in Retail / CPG / Luxury

Top News

On Wednesday, April 22nd we will celebrate Earth Day! Therefore, some brands enrol in the protection of the environment with measures such as limiting the number of paper coupons by digitizing cash-back (Nestlé and Danone), enriching the cover of their magazine with augmented reality (NatGeo) or else, launching an estore dedicated to sustainable products (Pinterest).

Emarketing - 2020/04/16 - More details

After three months of lockdown, China is now reopening its malls and stores. Would the "revenge spending", as it is called, save the Chinese luxury market? In its flagship of Guangzhou, Hermes' turnover (over US$2.5 million) on the 1st day of reopening  will remain in the books as well as the limited-edition Birkin sold for this special day.

SCMP - 2020/04/17 - More details

Notable trends in the sector

How CEOs can lead remotely? 4 luxury chief executives (Paco Rabanne, Boucheron, Bulgari & Ami) are sharing their daily routine and their thoughts about this quarantine period. They have indeed to face a difficult challenge: manage operationnal urgencies and still deliver the big picture to employees. All of them are certain about something: this pandemic will impact ways of working: business trips will decrease thanks to visio conference call, relationships to suppliers will be affected and this fall's business would have to be innovative.

Vogue Business - 2020/04/15 - More details

Latest global announcements

The current situation of quarantine caused by Coronavirus affects deeply the economy, and some companies suffer more than others. It is the case for Chicago-based Groupon who said it would have to lay off 2,800 of its employees, which represent 44% of its workforce. 

Pymnts - 2020/04/16 - More details

Zara asked its models to shoot the new collection directly at home, because of the quarantine. They did accordingly and the results were hugely successful. Without make-up or hair done, models introduced the new collection in a natural way.

Daily Mail - 2020/04/14 - More details

The preowned luxury eretailer Vestiaire Collective launched several charity sales in Europe, the US or in Asia in order to raise funds to struggle against Coronavirus. They partnered with several influencers who accept to lend their goods for the cause. All profits will be given to Red Cross.  

Inside Retail Asia - 2020/04/09 - More details

Meanwhile in France

Ceetrus France,  Auchan's real estate company, has decided to cancel rent in its malls for a 2 month period, starting from March, 15th. This commercial gesture should hugely help the brands suffering from the lockdown. In France, meetings have been planned between government & real estate companies in order to define the most appropriate solution. In fact, some of these companies would like the rent to be maintained or delayed according to the size of the tenant.

Le Figaro - 2020/04/16 - More details

Please share with us your favorite articles to be featured in the next edition of our Press Review: presse_retail@bearingpoint.com