Once a month, our team gathers a selection of the latest news about Retail, CPG & Luxury.
Discover below the articles that have held our attention!
The Press Review Team: Albane Rouaix and Léa Korenian - Consultants in Retail / CPG / Luxury
The iconic department store, La Samaritaine, has just been reopened. After a 16-year closing, the French giant LVMH renovated the building to offer to parisian shoppers an unique experience. The visit is worth the wait if you are in the district!
Forbes - 2021/06/23 - More Details
Latest global announcements
The famous Amazing Prime Day, took place last month. The 2021 Edition of this famous sale recorded a record turnover of more than 11 billiard dollars in the United States only. This figure is 6.1% higher than last yeard acording to Adobe Digital Insignt. In the wake of the end of the Covid-19 virus' restriction, the population is ready to spend their savings.
LSA Conso- 2021/06/21 - More details
L'Oreal and Facebook have partnered to enable virtual fitting on Instagram, via their respective augmented reality companies and platforms, ModiFace and Spark AR. Indeed, following the pandemic, it has become essential for beauty actors to offer their customers a digital experience similar to the in-store experience. Moreover, online sales on social networks, and especially on Instagram, are becoming more and more important for retailers. The virtual trial feature is currently available for NYX Professional Makeup, Urban Decay, Maybelline New York, and Lancôme lipsticks and will be available soon for other product categories.
L'Usine du Digital - 2021/06/22 - More details
This month, the relaunch of the famous department store "La Samaritaine" in Paris by LVMH has a lot to teach us about the future and strategies to adopt for thoses kind of luxury spaces. This article will give you 5 trends that are game changing in the sector.
Forbes - 2021/06/28 - More details
Augmented reality technology is increasingly being adopted by the retail industry. This is due in particular to companies specializing in this technology, which support retail players in the deployment of customized solutions in augmented reality. This is the case of Wonder Partner's, a company based in Nantes, which has just launched an Augmented Shop offer to support retailers in developing features such as virtual fitting to improve the customer experience. Wonder Partner's is currently working mainly with retail brands such as Carrefour and Casine, but many French and international clients in the luxury and pharmaceutical sectors are also interested in this offer.
Fashion Network - 2021/06/30 - More Details
When, in France..
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