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Sylvain Chevallier of global business consulting firm Bearing Point said smaller handset makers can't afford the rigorous certification process to be included in the catalogues of telecom operators.
"It is better for them to sell one million devices in one country than in 10 countries, there are barriers to entry," he added.

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"To break out you either have to bet on a niche market, or cut costs, or seek to grow, as Huawei, Xiaomi ore OnePlus did," said Chevallier.