Since 2008, I have helped telcos design, lead and execute their transformation strategy. I have worked in B2B and B2C areas on strategy marketing, product marketing, customer experience, and operational excellence issues. I extended my focus in 2018 to help companies from other industries identify and leverage transformation opportunities brought by IoT and 5G. I founded and manage the IoT Business Hub, a B2B think tank with over 850 IoT experts from more than 15 industries.
With a background in engineering and business, I am passionate about innovation and have a problem-solving mindset. Reaching measurable and sustainable results is a source of motivation for me, as well as setting bridges for a holistic view of several business areas. I am fluent in English, French and Arabic and enjoy cross-cultural environments.