As the pharmaceutical industry evolves and becomes more focused on patient-centricity & evidence-based medicine, the role of Medical Affairs is expanding & taking on new responsibilities. This strategic function should take a fresh perspective on its overall operational framework and its interactions with other functions for greater customer engagement. Overcoming these challenges requires a combination of organization reshaping, change management & process improvement. Therefore, Medical Affairs should focus its efforts on these three crucial pillars: people, process & governance.

Reasons why Medical Affairs should focus its efforts on these three pillars:

 

Discover our newest paper, where we outline how Medical Affairs can cultivate a symbiotic relationship between people, processes & technology, while daring to take risks and ensure effectiveness in the evolving healthcare ecosystem.

  • Download our newest Medical Affairs Paper here
    Download our newest Medical Affairs Paper here 12.31 MB Download