De la mobilité digitale à l’analytique digitale, nous accompagnons les entreprises du secteur automobile
Dans le cadre d’un projet stratégique de Salesforce pour le groupe BMW, BMW France a souhaité améliorer le processus d’achat de ses clients et permettre aux concessionnaires de mieux gérer leur portefeuille client. À la suite d’une étroite collaboration avec BearingPoint, BMW France a bénéficié d’une solution sur mesure au profit du groupe, de ses concessionnaires et de ses clients.
Software Over The Air (SOTA) is a transformative technology that will radically change the way that the automotive industry delivers vehicle maintenance and software upgrades. The ability to deliver updates and fixes remotely has huge benefits in terms of cost saving, improved user experience and potential new revenue streams. With our comprehensive, modular approach from strategy to results, we at BearingPoint support OEMs to realize the full potential of SOTA.
The automotive industry is undergoing significant disruption as private car ownership continues to decline partially caused by the rise of shared mobility in many parts of the world. In these new ecosystems, the touchpoints with end-customers is quickly shifting away from automotive aftersales service providers (OEMs). The market is rapidly shifting from B2C to B2B2C and OEMs must shift now to take advantage of new ecosystems to survive.
The automotive industry is changing rapidly due to the introduction of shared mobility, electric cars, and a diminishing trend of car ownership as a status symbol. Automotive after sales service providers must reinvent the way they interact with customers to survive and protect revenues.