Ricerche e prospettive che ti aiutano a navigare il successo
The retail industry has undergone several major transformations, challenges, and disruptions during the past 20 years. Several external factors shaped this transformation such as macroeconomic conditions, demographic changes, evolutions in consumer behavior and the democratization of new technologies.
In its latest study with marketing professionals, BearingPoint provides an overview of the major trends in data, KPIs, dashboards, and governance, offering CMOs lessons on measuring and getting the most out of their marketing campaigns.
If companies limit their data and analytics experts' tasks to services for projects, they lose momentum in digital business transformation. Companies that make their strategic decisions with the support of a Chief Data Officer (CDO) place greater emphasis on the customer experience and drive revenue growth. BearingPoint's CDO Survey provides insights into the reasons for appointing CDOs, their roles and responsibilities, the structure and functioning of CDO offices, their stage of development, and their biggest challenges.
Quantum computing will be a technological revolution and an evolutionary leap for analyzing highly complex data. And the time for looking closely into quantum computing is now –quantum computers may become quite relevant for your future business. Our paper provides a quantum computing overview, fields of application and describes a novel use case.