Bringing Leinster Rugby’s supporters a top-notch experience

Seeking to reward their fans' longtime loyalty to the team, Leinster Rugby set out on a journey of innovation to completely shift how they interact with their supporters. With BearingPoint’s help, the Club will gain access to a new level of customer engagement, based on accurate, real-time insights.

As Innovation Partner to Leinster Rugby, BearingPoint supports the achievement of the club’s goals by providing digital transformation, technology implementation and consulting services as well as technology implementation of Microsoft Dynamics 365 and Power BI analytics tools.

The introduction of this Microsoft technology marks a step change in how we will communicate with our supporters. This project delivers a whole new set of CRM tools for Leinster Rugby that we feel in the future can really improve how we engage with our supporters. We were really satisfied with this project and the outcome of this project working with both BearingPoint and their partner Microsoft.

Kevin Quinn, Head of Commercial & Marketing at Leinster Rugby

We needed to understand how Leinster Rugby work right now and the challenges they face, but also the ambitions that they had for engaging with their fans. We did a lot of research and looked into case studies from around the world. We looked at how other sporting organisations were doing it. For us, Microsoft was a clear leader when we looked at all the options to meet Leinster Rugby’s requirements.

Gillian O'Sullivan, Country Leader, BearingPoint Ireland