Dalla digital mobility alla digital analytics, forniamo supporto alle aziende del settore automotive
BMW France, alongside a strategic BMW Group Salesforce project, wanted to enhance the buying process for their customers and better enable the dealerships to manage their client portfolio. Following a close collaboration with BearingPoint, BMW France gained a tailored solution that benefits them, the dealerships, and the customers.
Software Over The Air (SOTA) is a transformative technology that will radically change the way that the automotive industry delivers vehicle maintenance and software upgrades. The ability to deliver updates and fixes remotely has huge benefits in terms of cost saving, improved user experience and potential new revenue streams. With our comprehensive, modular approach from strategy to results, we at BearingPoint support OEMs to realize the full potential of SOTA.
In its new study, BearingPoint analyzed and evaluated the online offerings of leading automotive manufacturers in the US, China, and Europe and their online sales readiness in the respective markets. The analysis shows that OEMs serve the major markets and customer touchpoints very differently. The offerings between volume and premium manufacturers are qualitatively comparable. Electric car manufacturer Tesla stands out from the other OEMs due to its presence in all markets and sophisticated online sales offerings.
The automotive industry is undergoing significant disruption as private car ownership continues to decline partially caused by the rise of shared mobility in many parts of the world. In these new ecosystems, the touchpoints with end-customers is quickly shifting away from automotive aftersales service providers (OEMs). The market is rapidly shifting from B2C to B2B2C and OEMs must shift now to take advantage of new ecosystems to survive.
The automotive industry is changing rapidly due to the introduction of shared mobility, electric cars, and a diminishing trend of car ownership as a status symbol. Automotive after sales service providers must reinvent the way they interact with customers to survive and protect revenues.