Goal of the new CRM system is to enhance the transparency of OMK’s sales processes, boost operational efficiency, and improve the levels of customer interaction and service
Moscow, February 18, 2016 – United Metallurgical Company (OMK) announces the completion of a project that was implemented jointly with management and technology consultancy BearingPoint to deploy a customer relationship management (CRM) system. The new system provides the automation of customer-facing business processes across the company. For OMK, the implementation of the SAP-based CRM solution is a key step towards the transformation of its customer interaction processes. The system is also designed to optimize interaction among the company's sales force.
BearingPoint was selected as a partner for the project due to its CRM implementation expertise and its solid track record with major Russian and international metals companies. On a tight deadline, the project team had to automate SAP CRM-based customer relationship processes and integrate the CRM with related systems. The project covered the sales directorates of three divisions – Oil and Gas Pipes, Railway Wheels, and Export Sales, and all have already started to use the new system. The project was implemented on schedule; in October 2015, the production test phase was completed. Currently over 180 users work with the new system.
Using the new CRM system accelerates commercial proposals development thanks to the unification of internal engagement processes, and allows us to make required reports and track sales KPIs in real-time. This enables us to significantly increase the quality and speed of service to clients.
Eduard Stepantsov, OMK Board Member
Goal of the new CRM system is to enhance the transparency of OMK’s sales processes, boost operational efficiency, and dramatically improve the levels of customer interaction and service, focusing on longer-term, mutually beneficial partnerships. The expected economic benefits should deliver a return on the investment in the short term.
Sergey Tkachenko, Partner at BearingPoint, who led the project on the consultancy's side
The next step for OMK in 2016 will be to focus on the development of CRM functionalities to ensure improved customer service levels through faster response times, expanded functionality and business process automation. In addition, the CRM expansion has the goal to improve communications with customers, advance analytical reporting and further integrate with other IT systems across the company.
OMK is one of Russia's largest producers of metalwork for energy, transport, and industrial companies. OMK produces a range of pipes, railroad wheels, rolled metal products, pipeline connectors and fittings, and automotive springs. The key consumers of OMK's products include leading Russian and foreign companies such as Gazprom, Rosneft, LUKOIL, Transneft, Russian Railways, NOVATEK, ExxonMobil, General Electric.
OMK supplies its products to over 30 countries worldwide. The company employs approximately 27,000 people.
BearingPoint consultants understand that the world of business changes constantly and that the resulting complexities demand intelligent and adaptive solutions. Our clients, whether in commercial or financial industries or in government, experience real results when they work with us. We combine industry, operational and technology skills with relevant proprietary and other assets in order to tailor solutions for each client’s individual challenges. This adaptive approach is at the heart of our culture and has led to long-standing relationships with many of the world’s leading companies and organizations. Our global consulting network of 9,700 people serves clients in more than 70 countries and engages with them for measurable results and long-lasting success.
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