Category management, the concept of managing categories as strategic business units, helps retailers build a sustainable competitive advantage and prioritize investments by taking customer needs into account
From data analysis to local implementation, BearingPoint supports retailers in a pragmatic way in their transformation program.
In a highly unstable economy and a fierce competition, Category management is about finding out what the consumer wants and providing a better shopping experience than competitors.
Improvements in category management represent a huge source of benefits for retailers. By fulfilling all required elements of customer-centric category management, increased sales and profits can be achieved.
Our strong belief is that a successful category management improvement program requires facts analysis, clear guidelines and structured processes rather than on old habits or intuitions.
Therefore, our approach combines a deep understanding of retail processes, best practices and Retailer knowledge along with data ananlysis