Offer and category Management
Category management, the concept of managing categories as strategic business units, helps retailers build a sustainable competitive advantage and prioritize investments by taking customer needs into account
From data analysis to local implementation, BearingPoint supports retailers in a pragmatic way in their transformation program.
In a highly unstable economy and a fierce competition, Category management is about finding out what the consumer wants and providing a better shopping experience than competitors.
With the right category management in place, the customer receives the right assortment offering with optimal prices at the right placements in stores.
Keys drivers for successful category management are:
Improvements in category management represent a huge source of benefits for retailers. By fulfilling all required elements of customer-centric category management, increased sales and profits can be achieved.
Our strong belief is that a successful category management improvement program requires facts analysis, clear guidelines and structured processes rather than on old habits or intuitions.
Therefore, our approach combines a deep understanding of retail processes, best practices and Retailer knowledge along with data ananlysis