In the business world, change is constant
The retail industry has undergone several major transformations, challenges, and disruptions during the past 20 years. Several external factors shaped this transformation such as macroeconomic conditions, demographic changes, evolutions in consumer behavior and the democratization of new technologies.
The Covid-19 pandemic has significantly affected companies around the world. Supply chains are under severe pressure, whereas knowledge workers seem to perform quite well under the given circumstances. Companies have shown that it is no longer necessary for all employees to be under one roof.
In its latest study with marketing professionals, BearingPoint provides an overview of the major trends in data, KPIs, dashboards, and governance, offering CMOs lessons on measuring and getting the most out of their marketing campaigns.