Потребительские товары и розничная торговля
Технологии и сверх-гибкость для персонализированного и живого покупательского опыта
Технологии и сверх-гибкость для персонализированного и живого покупательского опыта
Unpredictable market dynamics force businesses to be nimble. But how can retailers ensure resilience in their supply chains when faced with unprecedented challenges stemming from the pandemic? The short answer is, retailers must leverage technology, or otherwise, they will perish.
We all know there has been a tremendous shift in behavior brought on by the pandemic. Consumers are now spending more time at home, little to no time in the office and only limited time in stores and shopping centers.
During the pandemic, the equivalent of 4-6 years of e-commerce growth took place in 9 months due to lockdowns and restrictions. The most energetic online adopters so far have been Baby Boomers and Gen Xers, who started to use digital channels as their primary shopping tool. Many consumers are likely to stick to their new habits as restrictions are lifted.
With BearingPoint’s Emissions Calculator solution, Wipak took an important step on its journey to reduce its carbon footprint to zero by 2025. The company is now able to accurately calculate its carbon emissions, gaining transparency across the entire product life-cycle process.
The retail industry has undergone several major transformations, challenges, and disruptions during the past 20 years. Several external factors shaped this transformation such as macroeconomic conditions, demographic changes, evolutions in consumer behavior and the democratization of new technologies.
BearingPoint‘s Marketing Operations Grid is a systematic approach to address the organizational changes and challenges faced when taking marketing automation to the next level (stepping up the game in terms of marketing automation). It supports mapping out roles and responsibilities, as well as key competencies that shape the future marketing organization in the context of state-of-the-art marketing technology.
