Потребительские товары и розничная торговля
Технологии и сверх-гибкость для персонализированного и живого покупательского опыта
Leading Chinese retailers are defining a new ‘era of belonging’ by forging stronger ties with consumers through an innovative buying experience. They are also reinventing their own business models by introducing innovative new revenue streams leveraging “retail-as-a-service” offerings. CEOs at Western retailers can learn from Chinese business practices how to combine seamless omnichannel experiences with predictive analytics, to develop
customer loyalty and to innovate creatively to introduce new revenue growth.
BearingPoint’s study “Digital Leaders in Europe” assesses 593 European companies’ digital maturity in customer interaction across six dimensions.