Потребительские товары и розничная торговля
Технологии и сверх-гибкость для персонализированного и живого покупательского опыта
Технологии и сверх-гибкость для персонализированного и живого покупательского опыта
During the pandemic, the equivalent of 4-6 years of e-commerce growth took place in 9 months due to lockdowns and restrictions. The most energetic online adopters so far have been Baby Boomers and Gen Xers, who started to use digital channels as their primary shopping tool. Many consumers are likely to stick to their new habits as restrictions are lifted.
With BearingPoint’s Emissions Calculator solution, Wipak took an important step on its journey to reduce its carbon footprint to zero by 2025. The company is now able to accurately calculate its carbon emissions, gaining transparency across the entire product life-cycle process.
The retail industry has undergone several major transformations, challenges, and disruptions during the past 20 years. Several external factors shaped this transformation such as macroeconomic conditions, demographic changes, evolutions in consumer behavior and the democratization of new technologies.
BearingPoint‘s Marketing Operations Grid is a systematic approach to address the organizational changes and challenges faced when taking marketing automation to the next level (stepping up the game in terms of marketing automation). It supports mapping out roles and responsibilities, as well as key competencies that shape the future marketing organization in the context of state-of-the-art marketing technology.
Международная компания Hero, занимающаяся производством продуктов питания и напитков, встала перед выбором, стоит ли им модернизировать свой разрозненный ландшафт систем управления ресурсами предприятия. При поддержке BearingPoint компания Hero получила четкое представление о том, как смотреть в будущее: с уверенностью и глубоким пониманием методов решения проблем.
