Customer data platforms (CDPs) are becoming increasingly important, especially as third-party cookies are being removed from the internet. CDPs enable the collection and processing of customer data so that AI-based or contextual, individualized customer profiles can be created and meaningful insights can be gained.

This whitepaper highlights a customer data platform’s functionalities, how it can be designed, introduced, and used efficiently, and how BearingPoint supports its clients in this process. Additionally, use cases for AI-based and context-based CDP usage are presented.

Highly data-driven firms with an extensive need for big data and data analytics can significantly benefit from a customer data platform. Nowadays, almost every company has recognized the need and benefit of data analytics. CDPs help companies better understand their customers and simplify the interaction between company and customer on different channels.

For a suitable implementation and application, different areas need to be considered. BearingPoint’s standardized approach ensures a well-funded creation of use cases inside the customer journey by defining customer profile core attributes and specifying segments, communication channels, campaign types, and a derivation of customer processes to enable an automated CDP campaign creation.

To adequately prepare data sources and the related requirements, customer metadata, transactional, descriptive, and qualitative data are taken from first, second, and third-party data sources. Four steps are necessary for the implementation of this aspired process, which are outlined in the whitepaper.

Do you want to learn more about the topic?

Download the full paper and ask our experts at BearingPoint.

  • Customer data platforms
    Customer data platforms 754.89 KB Download

Would you like more information?

If you want to get more information about this insight please get in touch with our experts who would be pleased to hear from you.

Customer experience is the most valuable asset for growth in the digital age
Toggle master download
Toggle search
Toggle location