客户与发展
用户体验是数字时代发展中最宝贵的资产。
用户体验是数字时代发展中最宝贵的资产。
数字化极大地改变了B2B和B2C中顾客和公司之间的关系。数字用户体验对新参与者来说是一个机遇，对在位者来说是一个挑战，在我们以消费者为驱动的世界中，一个关键问题是，我们如何更好地利用数字资产来提高忠诚度，加快电子商务的发展，创造颠覆性的商业模式来实现可持续增长？
成功的公司了解消费者的需求和偏好。这些公司满足客户对持续改进和创新、有意义和情境化体验、简易和速度的期望。他们不仅知道如何创造令人信服的数字体验，还知道如何扰乱自己的商业模式、销售队伍、运营和CRM，以防止客户流失给竞争对手。他们可以扩大产品范围和利用生态系统，以最大限度地利用平台经济。
我们使企业能够与顾客建立密切的关系，并发展他们的业务。
Software Over The Air (SOTA) is a transformative technology that will radically change the way that the automotive industry delivers vehicle maintenance and software upgrades. The ability to deliver updates and fixes remotely has huge benefits in terms of cost saving, improved user experience and potential new revenue streams. With our comprehensive, modular approach from strategy to results, we at BearingPoint support OEMs to realize the full potential of SOTA.
L’Equipe faced the challenge of estimating the daily market need for printed newspapers, dealing with both excess production and shortages, leading to missed sales and high costs. BearingPoint leveraged an in-house AI and machine-learning solution, Nitro, to help L’Equipe forecast next-day demands accurately, which improved efficiency and reduced their carbon footprint.
In its latest study with marketing professionals, BearingPoint provides an overview of the major trends in data, KPIs, dashboards, and governance, offering CMOs lessons on measuring and getting the most out of their marketing campaigns.
BearingPoint‘s Marketing Operations Grid is a systematic approach to address the organizational changes and challenges faced when taking marketing automation to the next level (stepping up the game in terms of marketing automation). It supports mapping out roles and responsibilities, as well as key competencies that shape the future marketing organization in the context of state-of-the-art marketing technology.
