Software Over The Air (SOTA) is a transformative technology that will radically change the way that the automotive industry delivers vehicle maintenance and software upgrades. The ability to deliver updates and fixes remotely has huge benefits in terms of cost saving, improved user experience and potential new revenue streams. With our comprehensive, modular approach from strategy to results, we at BearingPoint support OEMs to realize the full potential of SOTA.
L’Equipe faced the challenge of estimating the daily market need for printed newspapers, dealing with both excess production and shortages, leading to missed sales and high costs. BearingPoint leveraged an in-house AI and machine-learning solution, Nitro, to help L’Equipe forecast next-day demands accurately, which improved efficiency and reduced their carbon footprint.
In its latest study with marketing professionals, BearingPoint provides an overview of the major trends in data, KPIs, dashboards, and governance, offering CMOs lessons on measuring and getting the most out of their marketing campaigns.