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BearingPoint‘s Marketing Operations Grid is a systematic approach to address the organizational changes and challenges faced when taking marketing automation to the next level (stepping up the game in terms of marketing automation). It supports mapping out roles and responsibilities, as well as key competencies that shape the future marketing organization in the context of state-of-the-art marketing technology.
BearingPoint® is delighted to share with you its vision, insights, and experience around this topic.
With the help of the SAP C/4HANA Marketing Cloud, BearingPoint supports Koelnmesse in developing a 360° customer view of all target groups in order to constantly increase campaign effectiveness.
BearingPoint's operational excellence approach in CPG Manufacturing primarily aims to reduce costs in production and to support clients in their transformation journey. Our operational excellence approach contributes to the creation of a culture of continuous improvements in factories.
Unlocking the ecosystem paradox to drive business model innovation and digital growth
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