消费品与零售
技术和超敏捷的个性化与人性化的消费体验
技术和超敏捷的个性化与人性化的消费体验
Leading Chinese retailers are defining a new ‘era of belonging’ by forging stronger ties with consumers through an innovative buying experience. They are also reinventing their own business models by introducing innovative new revenue streams leveraging “retail-as-a-service” offerings. CEOs at Western retailers can learn from Chinese business practices how to combine seamless omnichannel experiences with predictive analytics, to develop
customer loyalty and to innovate creatively to introduce new revenue growth.
BearingPoint’s study “Digital Leaders in Europe” assesses 593 European companies’ digital maturity in customer interaction across six dimensions.