生命科学
毕博的行业专长和指定的服务来满足在生命科学行业的市场需求
毕博的行业专长和指定的服务来满足在生命科学行业的市场需求
BearingPoint‘s Marketing Operations Grid is a systematic approach to address the organizational changes and challenges faced when taking marketing automation to the next level (stepping up the game in terms of marketing automation). It supports mapping out roles and responsibilities, as well as key competencies that shape the future marketing organization in the context of state-of-the-art marketing technology.
The Market Access function in pharmaceutical and other medical technology companies has reached a stage of maturity, and professionals now want to take a step back, explore best practices and identify the best approach to innovation.
CEOs and Boards of Directors across the globe are struggling to understand how digitalization, the process of becoming a digital business, can be leveraged to achieve the growth they are seeking. However many of these same leaders are focusing primarily on operational efficiency and wonder why they are not seeing the growth results they desire. European business leaders must understand that expanding and diversifying their business model portfolio plays a significant role in realizing growth. In this report, we explain how to deliver on ambitious growth goals by business model innovation and how to move towards the new value-creative asset-light with a blended business model.
