Customer experience experts discuss how evolutionary thinking is driving the digital revolution

Amsterdam, June 12, 2014 – Management and technology consulting firms BearingPoint and West Monroe Partners announce their upcoming book, Darwinism in a Consumer Driven World, slated for publication this June. The book, co-authored by Erik Campanini, Digital Marketing, Sales & Customer Management leader at BearingPoint, and Kyle Hutchins, Director of Customer Experience at West Monroe Partners, uses various nature-driven models to decode modern consumerism and the challenges it poses to today’s businesses.

Darwinism in a Consumer Driven World analyzes the disruption of traditional business models and specific brands through the lens of Darwin’s evolutionary theory, and provides strategies firms can employ to thrive in today’s multiplatform, data-driven age. The authors draw on principles from sociology, anthropology and biology to provide business leaders with a practical guide for adapting their organizations to succeed in a changing world.

“We’re seeing a move away from the traditional transactional model of consumerism toward one that’s more relationship-based,” said Erik Campanini. “Given this shift, along with the unprecedented amount of customer data available today, organizations must think strategically about how to rebuild consumer trust on a new level and how to improvise.”

“Companies should stop thinking of the ever-changing technology and consumer landscape as a threat but rather as an opportunity,” said Kyle Hutchins. “Today, it’s not necessarily the largest or oldest organizations that survive, it’s the ones that are most agile.”

Darwinism in a Consumer Driven World is being published by Pearson and available through Amazon.

For more information, visit our website at or see the latest edition of the BearingPoint Institute Report: Can Darwin teach us how to adapt to the era of the digital customer?

About the authors

Erik Campanini has almost 20 years of experience in the Digital Marketing, Sales & Customer Management and is leading the Digital offering of BearingPoint. Erik serves Internet Pure players as well as global firms in their digital transformation around three major focuses: top line development, digital KPIs, and the digital innovation. Erik facilitates a Global Digital Center of Excellence within BearingPoint, a leading edge incubator to share with its clients the next digital emerging trends and challenges. You can find Erik on Twitter @erikcampanini.

Kyle Hutchins is the Director of Customer Experience at West Monroe Partners. He believes a well-executed customer experience strategy is paramount to market differentiation – ultimately leading to higher customer loyalty and profitability. He has spent 15 years advising clients in both a management consulting, and a digital agency capacity. Kyle’s core experience and skills include customer experience strategy, facilitation and customer experience governance, web content management design and implementation, and multi-channel marketing strategy. You can find Kyle on Twitter @kylehutchins.

About West Monroe Partners

West Monroe Partners is a North American, business and technology consulting firm focused on guiding organizations through projects that fundamentally transform their business. With the experience to create the most ambitious visions as well as the skills to implement the smallest details of our client’s most critical projects, West Monroe Partners is a proven provider of growth and efficiency to large enterprises, as well as more nimble middle-market organizations. Our more than 450 consulting professionals drive better business results by harnessing our collective experience across a range of industries, serving clients out of offices across the US and Canada. For more information, visit our website at

About BearingPoint

BearingPoint consultants understand that the world of business changes constantly and that the resulting complexities demand intelligent and adaptive solutions. Our clients, whether in commercial or financial industries or in government, experience real results when they work with us. We combine industry, operational and technology skills with relevant proprietary and other assets in order to tailor solutions for each client’s individual challenges. This adaptive approach is at the heart of our culture and has led to long-standing relationships with many of the world’s leading companies and organizations. Our global consulting network of 9200 people serves clients in more than 70 countries and engages with them for measurable results and long-lasting success.

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